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ITW@HOME: MAY 2020
POST SHOW ANALYTICS

Who visits ITW@Home? What are their profiles? Which cities or countries do they visit from? What do they think about ITW@Home?

Since ITW@Home is a digital platform, we could do a very high degree of analysis of our visitor database and their behavioural patterns. Plus, thanks to some surveys that we conducted we managed to receive direct feedback too.

TABLE OF CONTENTS

  1. At-a-glance Statistics
  2. Audience Profile: Type of Firm
  3. Audience Profile: Job Profile (and further breakdown of Profiles)
  4. Audience Profile: List of Few Leading Corporates & MNCs
  5. Geographical Profile of Visitors: India vs International
  6. Geographical Profile of Visitors: International Regions
  7. Geographical Profile of Visitors: States of India
  8. Feedback: Comparing ITW@Home vs Traditional Event
  9. Feedback: Overall Rating of ITW@home

Plus, explanation of Audience Job Profile

AT-A-GLANCE STATS OF MAY ‘20 EDITION
Total Unique Visitors: 11,500- plus
% Visitors Who Returned: 39.80%
Average Visits per e-Booth: 300-plus
% Visitors Outside India: 12.10%
Panel Discussions: 5
Tech Talks: 24
Industry Experts as Speakers: 45
Delegates for Conferences: 1600- plus
% of Delegates Attending Expo: 81.50%
Exhibitors: 60

*EXPLANATION OF AUDIENCE PROFILES

CREATORS OF TECH

Those who do R&D, design, develop new tech solutions. From junior design engineer to Software Project Manager to the CTO–anyone who’s involved in development is a CREATOR for us.

MANUFACTURERS OF TECH

Those who’re involved in sourcing, production, supply-chain and logistics for manufacturing of tech products. Right from the Purchase Assistant to Chief of Manufacturing Operations–if they’re involved with production–they’re a MANUFACTURER for us.

DEPLOYERS OF TECH

Those who’re involved in deploying products, systems and solutions at the end-customers’ (B2B) end. Be it the in-house team or engineers of a system integrator or VAR–as long as they are responsible for deploying the tech–they’re a DEPLOYER for us.

PROFITEERS OF TECH

Those who invest in Tech for reducing their costs or increasing their revenues. Be it head of sales, marketing, supply-chain, logistics, manufacturing, accounts, facilities, administration–if you’re using tech to improve your PnL (Profit & Loss)–then you’re a PROFITEER for us.

ENTREPRENEURS OF TECH

Those who are in the business of tech, or are wanting to be. They are constantly seeking new business opportunities in the form of joint-ventures, partnerships with channel partners or principals, buying or selling of IP–be it for a startup, MSME or an Enterprise. If you’re always looking to expand your tech business–then you’re an ENTREPRENEUR for us.

AUDIENCE PROFILE: TYPE OF FIRM

What types of firms did visitors to ITW@Home’s last edition belong to?

Academia:                                                                  11%

Aero-space & Defence:                                              5%

Agriculture, Horticulture & Husbandry:                   4%

Appliances & Consumer Electronics:                     19%

Automotive:                                                                 12%

Media & Entertainment:                                              4%

Food & Hospitality:                                                     11%

FMCG:                                                                            9%

Power & Energy:                                                           6%

Retail (Online & Offline):                                              8%

Medical (Health & Wellness):                                    11%

AUDIENCE PROFILE: JOB PROFILE

What was the broad profile of the visitors?

Creators of Tech:                                                        49%

Manufacturers of Tech:                                             12%

Deployers of Tech:                                                      16%

Profiteers of Tech:                                                        8%

Entrepreneurs of Tech:                                               10%

Others:                                                                             7%

NOTE: The primary focus of the last edition was on Creators and Entrepreneurs. As the show expands, promotions to other segments will increase–and visitors from the other segments will increase.

AUDIENCE PROFILE: CREATORS OF TECH

What’re the types of Creators who visited ITW@Home?

Electronics Design & R&D:                                      40.2%

IoT Solution Development:                                     38.8%

Software Development:                                           8.7%

Miscellaneous (R&D, Academica, DIYers, etc):   11%

AUDIENCE PROFILE: MANUFACTURERS OF TECH

What’re the type of Manufacturers who visited ITW@Home?

Involved in Electronics Manufacturing:                61%

Involved in purchase & supply-chain mgmt:       23%

Involved in both:                                                      11%

Miscellaneous:                                                         5%

NOTE: There was not a major thrust on this segment in May edition.

AUDIENCE PROFILE: DEPLOYERS OF TECH

Head IT/Tech Department:                                   41%

Sr Manager/Engineers:                                          28%

Jr Engineers/Technicians:                                     22%

Miscellaneous:                                                         9%

NOTE: There was not a major thrust on this segment in May edition.

AUDIENCE PROFILE: PROFITEERS OF TECH

Production & Manufacturing:                                 41%

Logistics & Supply-chain:                                        25%

Retail (Online & Offline):                                          18%

Sales & Marketing:                                                     9%

Facilities & Administration:                                      6%

Finance & Accounts:                                                 1%

NOTE: There was not a major thrust on this segment in May edition.

AUDIENCE PROFILE: ENTREPRENEURS OF TECH

Interested in New Partnerships:                              72%

Interested in Inventory Clearance Sale:                  46%

Interested in Used Equipment:                                 27%

Interested in Outsourced Manufacturing:              17%

Interested in Outsourced R&D:                                29%

AUDIENCE PROFILE: LIST OF ENTERPRISE FIRMS

GEOGRAPHICS DEMOGRAPHICS

International Vs India

Global:                           12.1%

India:                              87.9%

Global Audience Distribution

South East Asia:           30%

South Asia:                    15%

Rest of Asia:                  5%

North America:            19%

South America:             1%

Africa & Middle East:  18%

Europe:                          12%

India’s State-wise distribution

Andhra Pradesh                 3.33%

Arunachal Pradesh            0.02%

Assam                                 0.27%

Bihar                                    0.37%

Chandigarh                         0.30%

Chhattisgarh                       0.32%

Dadra and Nagar Haveli    0.10%

Daman and Diu                   0.08%

Delhi                                     13.07%

Goa                                        0.23%

Gujarat                                  5.67%

Haryana                                2.01%

Himachal Pradesh               0.12%

Jammu & Kashmir               0.15%

Jharkhand                              0.28%

Karnataka                              23.57%

Kerala                                      3.16%

Madhya Pradesh                   1.11%

Maharashtra                          20.32%

Manipur                                  0.10%

Meghalaya                              0.05%

Mizoram                                 0.02%

Nagaland                               0.03%

Odisha                                    0.80%

Puducherry                            0.22%

Punjab                                     0.91%

Rajasthan                               1.60%

Tamil Nadu                           11.57%

Telangana                             5.24%

Tripura                                  0.02%

Uttar Pradesh                      2.76%

Uttarakhand                         0.42%

West Bengal                        1.80%

FEEDBACK OF VISITORS

How do you like the concept of an Online Only Event?

How would you rate ITW@Home?

SURVEY: PURCHASE MANAGERS AT ITW@HOME

What describes your ROLE the best?

Since how long have you been in a Purchase-related role?

Which of these products or services do you regularly purchase?

Are you facing a challenge in sourcing under current conditions?

Are you looking for new suppliers in such a condition?

Do you actively look for new vendors?