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INDIA TECHNOLOGY WEEK is now TECH WORLD CONGRESS (TWC)

Tips for Success

Investment Up

We looked at our exhibitors who tasted success, and those who did not.

We realised that it was not a matter of their product category, nor a matter of their target audience, but a matter of the setup of their eBooth—rather how Attractive was their eBooth.

This presentations shares all the TIPs we have learnt from our Best Exhibitors…

  • Use a Checklist
    • We have put together a checklist on our website, for you to download and share with team for fast working
  • Plan your exhibits—promote most attractive offerings
    • Need not be products. Can be Offers, Discounts, Jobs, etc
    • Try and change every month
    • Give preference to options such as New Products, Innovative Solutions, Dealer Invites, etc
  • Select your Best Exhibit wisely
    • Select the best out of all your exhibits to attract max visitors
    • Best Exhibit is visible under List of Exhibitors
    • Best Exhibit is also visible under Spotlight (Standard & Premium eBooths)
  • Write titles of exhibits should be like ad-copy
    • Make them like ad copy—attractive and self-explanatory
    • Highlight what’s special or unique about the product or offer
    • You have 10 words/100 characters
  • Image of exhibit is IMP
    • Keep it simple—plan it from the view of a thumbnail (and not full size)
  • Selection of keywords for search
    • Think how would your customers search for you or your product
  • Select the right Shows & Halls (one exhibit per one show)
    • Our each show reflects a different audience—creators, manufacturers and business-decision makers
    • If your exhibit is demonstratable across multiple shows—then you need to create it multiple times
    • Do remember to customise the title, copy-text, etc to address the new audience
  • Add Video for max impact
    • Can shoot simple video from your phone
    • Video of demo of your product or tips related to your offering
  • Add download document
    • Can be Price-list, Data-sheet, Catalogue, FAQ–anything that provides additional info for the visitor
    • Enables you to know visitors who’re interested in your exhibit (Level 2)
    • You miss out on Level 2 database
  • Provide the Link for more info
    • Page on website for more info
    • You miss out on Level 2 database
  • LIVE Personnel: Make sure your personnel are ‘Available’, when not busy
  • LIVE Personnel: Must provide phone # for clients to call them (Level 1 data!)
  • LIVE Personnel: Provide WhatsApp # for chat to enable visitors’ interaction to increase (Level 1 data!)
  • LIVE Personnel: Provide Link for Video Call for visitors’ interaction to increase (Level 1 data!)
  • Booth Poster: Improve the brand image of your firm by placing a nice image or a design of one of your booths
    • Should be minimum 1200 X 600 (aspect ratio: 2:1)
    • Do NOT put a smaller image at all—better NOT to put

1 thought on “Tips for Success”

  1. Pingback: FAQ: Promoting Innovations & Innovators - India Technology Week

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